“Why Golf”
E-commerce Campaign
Back in your grandfather’s day, Wilson Golf was the golf brand of champions. More majors were won with Wilson golf clubs than any other brand. Arnold Palmer, Billy Casper, Sam Snead, and Ben Hogan all played Wilson.
To reclaim that history once again, a comprehensive brand refresh was completed. A playful e-commerce site introduced the new look and feel, asking the simple question, “why golf?”
