“The World: In Progress”
Branding Campaign

Across a span of industries including construction, mining, power generation, marine, oil and gas, forestry, landscaping, agriculture, paving, and waste, Caterpillar is leading the conversation in constructing a better world. From building a flower bed to a skyscraper, Cat is essential to the world in progress.

This brand expression was realized across the mediums of consumer marketing, investor relations, web, digital, film and experiential installation.