“Ecomagination”
Digital Campaign
The world’s most pressing environmental challenges also present an opportunity to do what GE does best: imagine and build innovative solutions that benefit their customers and society. GE is creating solutions that are built to last with software-based, brilliant machines that help optimize industrial operations.
This digital campaign was realized across the mediums of print media, web and film.
“GE Energy Experience Center”
Experiential Installation
The GE Energy Experience Center is an interactive product showroom where customers can explore customized solutions according to a specific application or industry. Customers can see products in a virtual environment using a Solutions Explorer screen, which also includes training curriculum for both customers and employees. This application allows customers to engage in two-way dialogue with GE’s engineering and product management teams.
This brand expression was realized across the mediums of digital, web and experiential installation.
