“Harley-Davidson Motorclothes On Brand”
Brand Film
The inspiration of Harley-Davidson’s Motorclothes division can be found in the riders of today or those from over 100 years ago.
Narrated by Karen Davidson, Harley-Davidson Creative Director of General Merchandise, this thought leadership film traces the roots of motorcycle riding apparel through the lens of Harley-Davidson legend and lore.
“Black Label”
Consumer Campaign
Aimed at the Harley rider who's never be content to be content. For those who do not go quietly, gently, or otherwise. It’s for anyone who’s ever questioned the beaten path.
This consumer marketing expression was realized across the mediums of print , digital, apparel, e-commerce and experiential installation.