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Cole Haan

Co-founders Trafton Cole and Eddie Haan originally focused only on upscale men’s footwear upon their founding in in 1928. Their entrepreneurial spirit and timeliness vision still inspire the men's and women's shoes, bags, and finishing touches Cole Haan is known for today.


“The Inspired Life”
Consumer Campaign

This consumer campaign is a celebration of family, friends, art, nature, community, competition, adventure, and love. Unique in the sense that instead of using professional models or celebrities, Cole Haan picked real life individuals chosen for their inimitable approaches to life and style for the campaign. Wearing Cole Haan, each individual was shot in their natural environment, producing a campaign that reveals everyday interests rendered meaningful and beautiful.

This consumer campaign was realized across the mediums of print, web, film e-commerce and out-of-home.