“Virtual Try On Shoes”
Augmented Reality Product Activation
Virtual Try On is an Augmented Reality mobile experience that allows consumers to visualize how a pair of shoes will look before purchase. The creative strategy centers around the idea of being empowered to feel like a new person with a simple change of accessories: Footwear is that first toe-dip into a whole other vibe. Those shoes aren’t just shoes — they’re a gateway to another you.
This product expression was realized by a playful broadcast spot, Amazon desktop and mobile homepage placements, and various out of home media.