25+ years of hands-on experience in brand strategy and design, building brands, leading teams, and delivering customer- and investor-facing creative across agency, technology, financial services, and founder-led environments. I’ve designed work for IBM, GE, USAA, Converse, Mack Trucks, Goldman Sachs, and Harley-Davidson. My path began in music packaging, with Grammy Award-winning work for Madonna and The Smashing Pumpkins.