“A History of Progress”
Digital Campaign
Since its inception, IBM has been a company that defined itself not by particular products, technologies or leaders, but by persistent values.
This microsite takes a look back at the innovations, people and values that have defined IBM for nearly a century.
“IBM on Brand”
Brand Film
The roots of the IBM brand are traced not to its many products or services, but to the company’s longstanding management of its character.
Narrated by Jon Iwata, IBM Senior Vice President, Marketing and Communications, this thought leadership film reveals how IBM’s brand stewardship outpaces 100+ years of ephemeral market offerings.
“100 Icons of Progress”
Branding Campaign
In the span of a century, IBM has evolved from a small business to a globally integrated enterprise with more than 400,000 employees. The stories that have emerged throughout their history are complex tales of big risks, lessons learned and discoveries that have transformed the way we work and live. These 100 Icons of Progress demonstrate IBM's faith in science, their pursuit of knowledge and the belief that the world can work smarter.
This branding campaign was realized across the mediums of print, digital, film and experiential installation.
“THINK Voices”
Digital Campaign
IBMers adhere to a long-standing set of beliefs and principles. These rules express the goals they seek, the means used to achieve them, and the obligations that are accepted along the way.
This microsite illuminates select voices within the organization, uncovering what being an IBMer means to them.
“THINK Forum”
Experiential Campaign
As a major event during IBM's centennial year, “THINK: A Forum on the Future of Leadership” brought together leaders from government, business, academia and science, along with an audience of up-and-coming leaders from across the globe, to deepen our collective understanding of the keys to success on a smarter planet.
This campaign was realized across the mediums of print, digital and live-event installation.
“Smarter Planet”
Digital Campaign
IBM began a conversation with the world about the promise of a smarter planet and a new strategic agenda for progress and growth. IBM believed there was an opportunity to address the problems and challenges that were gripping the world. This was a world IBM saw becoming more intelligent before its eyes—from smarter power grids, to smarter food systems, smarter water, smarter healthcare and smarter traffic systems.
This digital campaign was realized across the mediums of digital, film, print media, and out-of-home.
