“This, We Believe”
Brand Film
This brand film celebrates the grit and gristle of the American trucker. An evocative dreamscape of open roads, hard work and the celebration of authenticity, this manifesto brand narrative underscores the Mack Trucks brand promise of “Born Ready.”
“Born Ready”
Branding Campaign
This brand expression was realized across the mediums of print media, trade show installation, and packaging.